SRAM Rival 22 11 Speed Road Groupset
Save 23% on the Rival 22 Groupset by SRAM.!
SRAM Rival 22 11sp Groupset
Your needs aren't less demanding. They're different. The new SRAM Rival 22 groupset delivers immense performance across a broad variety of bikes and disciplines. Paved or not. Cyclocross or triathlon. Road racing or unchartered journeys. Rival 22 provides the ergonomics, efficiency and technology for finely tuned cyclists to meet each challenge and expand their limits. Dedicated cyclists' demands are different - not less than - the pro's. Their demands change and evolve with their riding and performance, whether they're race ready or adventure ready. So why settle for a group that's simply ratcheted-down to 75 percent of what the pros ride? Rival 22 delivers 100 percent of what cyclists demand.
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SRAM began life in Chicago in 1987, named after it's founders Scott, Ray And Sam, and is known primarily as a manufacturer of drivetrain and braking components. It's first revolutionary product was the twist action GripShift, which became available in 1988, with the MTB version released in 1991. In 1995, they launched their first ESP rear derailleur, which featured a 1 to 1 cable actuation ratio. The X.O drivetrain products were released in 2001, marking the introduction of the trigger shifter, and a year later, MTB Suspension pioneers RockShox was acquired. A year later Avid - a MTB Disc Brake company - was also acquired, giving SRAM more market share of the MTB industry. By 2006, a focus was shifted to producing road components in addition to their MTB stable, with the launch of Force and Rival groupsets. The following year, Doubletap was introduced, enabling users to switch gear in either direct using a single shifter. This steady growth was sustained, and over the years SRAM acquired several more cycling household brands, such as Truvativ (Chainsets and components), Quarq (power meters), Sachs (drivetrain components) and Zipp (carbon fibre goodies!).