SRAM Force 22 11 Speed Front Gear Shift Lever
This £19.99 SRAM Force 22 11sp Front Gear Shift Lever deal has expired. You can check to see if it's available again by clicking above.
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SRAM began life in Chicago in 1987, named after it's founders Scott, Ray And Sam, and is known primarily as a manufacturer of drivetrain and braking components. It's first revolutionary product was the twist action GripShift, which became available in 1988, with the MTB version released in 1991. In 1995, they launched their first ESP rear derailleur, which featured a 1 to 1 cable actuation ratio. The X.O drivetrain products were released in 2001, marking the introduction of the trigger shifter, and a year later, MTB Suspension pioneers RockShox was acquired. A year later Avid - a MTB Disc Brake company - was also acquired, giving SRAM more market share of the MTB industry. By 2006, a focus was shifted to producing road components in addition to their MTB stable, with the launch of Force and Rival groupsets. The following year, Doubletap was introduced, enabling users to switch gear in either direct using a single shifter. This steady growth was sustained, and over the years SRAM acquired several more cycling household brands, such as Truvativ (Chainsets and components), Quarq (power meters), Sachs (drivetrain components) and Zipp (carbon fibre goodies!).
About Chain Reaction Cycles
This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.