Sram Force 10 Speed Road Rear Derailleur
Save 40% on the Force Rear Mech by SRAM!
SRAM Force 10sp Road Rear Derailleur
Crisp, clean, correct shifting, always: the most precise gear change in cycling is here in the new SRAM Force Rear Derailleur. The Force Rear Derailleur represents the same design philosophy that has yielded best-in-class products for the MTB market. The Force Rear Derailleur takes advantage of Exact Actuation, an actuation ratio that delivers precise 3mm shifts in every gear along with the widest range of adjustment available, delivering the best 10-speed performance in the sport. The Force Derailleur is crafted with cutting-edge materials, including a carbon-fiber outer cage and a magnesium inner link. The final result is an impressive 174g rear derailleur. It features: Exact Actuation means precise, even gear changes throughout the shifting range Carbon-fiber outer cage and magnesium inner link provide strength and light weight 10 speed Material: Aluminum B-Knuckle, Magnesium Inner Link, Carbon / Al Cage Compatibility: Max tooth 27T Weight: 174 grams
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SRAM Rear Mechs
SRAM began life in Chicago in 1987, named after it's founders Scott, Ray And Sam, and is known primarily as a manufacturer of drivetrain and braking components. It's first revolutionary product was the twist action GripShift, which became available in 1988, with the MTB version released in 1991. In 1995, they launched their first ESP rear derailleur, which featured a 1 to 1 cable actuation ratio. The X.O drivetrain products were released in 2001, marking the introduction of the trigger shifter, and a year later, MTB Suspension pioneers RockShox was acquired. A year later Avid - a MTB Disc Brake company - was also acquired, giving SRAM more market share of the MTB industry. By 2006, a focus was shifted to producing road components in addition to their MTB stable, with the launch of Force and Rival groupsets. The following year, Doubletap was introduced, enabling users to switch gear in either direct using a single shifter. This steady growth was sustained, and over the years SRAM acquired several more cycling household brands, such as Truvativ (Chainsets and components), Quarq (power meters), Sachs (drivetrain components) and Zipp (carbon fibre goodies!).
About Merlin Cycles
This cycling deal was found at Merlin Cycles, one of the UK's most famous bike shops, located up North!
Merlin Cycles started life in 1993, founded by John Moss as a mail order Mountain Bike business ran directly from his spare bedroom in Chorley. Due to early growth, shortly afterwards he opened his first outlet in Ormskirk, and a few years later in 1998, the company grew into larger premises, moving to Leyland.
In the 1990's and early 2000's, Merlin were known for their ranges of mountain bike hardtails, released under the Rock Lobster and Merlin "Malt" brands. These steel and aluminium hardtails were designed in house, available as framesets or complete bikes, representing excellent value for money. The company was also well known for their handbuilt MTB wheels, which in my experience lasted for years without needing truing!
Merlin have always been competitive on pricing, particularly on suspension forks, brakes, wheels and groupsets, which continues to this day. Nowadays they have introduced road cycling equipment and clothing into their product ranges, due to the increase in popularity in this field, thus catering for a broader range of cyclists.