Sportful Ladies Allure Softshell Jacket
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Sportful began life in 1972 in Asolo Italy, when Giordano Cremonese took advantage of his family's background in textiles and began making his own ski wear. The garments were based upon his own designs, and were labelled with the Sportful logo; they quickly gained attention from fellow skiers, and consequently in 1973 the company began trading. Having developed a reputation for creating performance skiwear, in 1985 Sportful moved into the cycling sector, initially sponsoring the Ceramiche Ariostea, Maglificio Bianchi and Mapei trade teams, and later the Italian National team, to great success. To this day Sportful still produce high end road cycling clothing, which is highly regarded by professionals and keen amateurs alike. For more information on Sportful, please visit their history page, or view additional information on ProBikeKit's resource on the company.
I originally found this deal at Wiggle, who are widely established as one of the biggest cycle retailers in the UK. The first incarnation of this giant was as a small bike shop based in Portsmouth, named Butler Cycles. A few years later this evolved into Bikes @ Butlers to highlight their intentions to move the business online with the .com boom and subsequent rise in online sales. At the end of May in 1999 Wiggle.co.uk was launched by Mitch Dall and Harvey Jones. A rapid growth resulted in a need to move premises, and so in 2002 it relocated to Jackson Close, Portsmouth. This strong growth continued, and Wiggle has relocated twice since, the first being to Lakeside 1000, and then leaving Pompey altogether for a huge warehouse located centrally in Wolverhampton. Similarly to CRC, Wiggle stock many own brands, such as dhb, Eastway, Lifeline and Verenti, as well as bike, components and clothing from all of the leading manufacturers. Despite it's origins as a bike shop, Wiggle continue to stock equipment and apparel for not just road cycling and mountain biking, with extensive product lines for other disciplines such as triathlon kit, children's and commuters products and also running clothing and accessories. Prompt in delivery, and offering efficient returns and competitive pricing, Wiggle remain a firm favourite amongst serious and recreational cyclists alike, not least because of the customary bags of Haribo they include free with orders to keep their customers sweet!