Sportful Stella Ladies Short Sleeve Jersey
This £21.60 Sportful Women's Stella Short Sleeved Cycling Jersey deal has expired. However, you can..
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Sportful began life in 1972 in Asolo Italy, when Giordano Cremonese took advantage of his family's background in textiles and began making his own ski wear. The garments were based upon his own designs, and were labelled with the Sportful logo; they quickly gained attention from fellow skiers, and consequently in 1973 the company began trading. Having developed a reputation for creating performance skiwear, in 1985 Sportful moved into the cycling sector, initially sponsoring the Ceramiche Ariostea, Maglificio Bianchi and Mapei trade teams, and later the Italian National team, to great success. To this day Sportful still produce high end road cycling clothing, which is highly regarded by professionals and keen amateurs alike. For more information on Sportful, please visit their history page, or view additional information on ProBikeKit's resource on the company.
This deal was originally found at Evans Cycles website, a bike shop which can trace it's roots back nearly 100 years! Evans Cycles is a London based chain of cycle shops, complete with an extensive online shop. Founded in 1921 by Frederick Evans in Kennington Road, SE London, the business traded for 30 years before being acquired by Joseph Smith in the 1950s, selling a range of cycles and toys. By the 1970s, focus was diverted solely to bicycles and cycling related equipment, and in the following years several franchised shops were opened. These were later brought back under the control of the main Evans company in the 1990s, at which point the famous Evans mail order catalogue was launched, complete with the traditional green and yellow colour scheme. With the growth of the internet, a website was launched in 1999 to help increase sales further, the latest incarnation of which can be found at www.evanscycles.com.
Since the early 2000s' the company has been steadily expanding, regularly opening new stores each year. By 2012, Evans employs 1100 members of staff, and currently has over 50 stores in the UK, making it one of the biggest cycle retailers in the country. In addition to selling a wide range of popular brands, Evans has also produced product ranges under "Pinnacle" and also currently has an exclusive deal with the "Hoy" brand.