Sportful Ladies Show SoftShell Cycling Jacket
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Sportful began life in 1972 in Asolo Italy, when Giordano Cremonese took advantage of his family's background in textiles and began making his own ski wear. The garments were based upon his own designs, and were labelled with the Sportful logo; they quickly gained attention from fellow skiers, and consequently in 1973 the company began trading. Having developed a reputation for creating performance skiwear, in 1985 Sportful moved into the cycling sector, initially sponsoring the Ceramiche Ariostea, Maglificio Bianchi and Mapei trade teams, and later the Italian National team, to great success. To this day Sportful still produce high end road cycling clothing, which is highly regarded by professionals and keen amateurs alike. For more information on Sportful, please visit their history page, or view additional information on ProBikeKit's resource on the company.