Sportful Ladies Show SoftShell Cycling Jacket
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Sportful began life in 1972 in Asolo Italy, when Giordano Cremonese took advantage of his family's background in textiles and began making his own ski wear. The garments were based upon his own designs, and were labelled with the Sportful logo; they quickly gained attention from fellow skiers, and consequently in 1973 the company began trading. Having developed a reputation for creating performance skiwear, in 1985 Sportful moved into the cycling sector, initially sponsoring the Ceramiche Ariostea, Maglificio Bianchi and Mapei trade teams, and later the Italian National team, to great success. To this day Sportful still produce high end road cycling clothing, which is highly regarded by professionals and keen amateurs alike. For more information on Sportful, please visit their history page, or view additional information on ProBikeKit's resource on the company.
About Chain Reaction Cycles
This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.