Shimano Dura-Ace Di2 7970 10 Speed STI Gear Shifter Set
This £149.99 Shimano Dura-Ace Di2 7970 10sp STI Gear Shifter Set deal has expired. However, you can..
Latest gear shifters deals
Shimano are a Japanese manufacturer primarily known for their cycling components, and to a lesser extent shoes and clothing. Founded in 1921, Shimano is widely believed to be the largest cycling component manufacturer in the world, having reached this status through a combination of innovation, reliability and value for money. Whatever your style of riding, whether it be road or MTB, Shimano will have a component range to suit your level and budget, from the low end Alivio and Tiagra to the professional standard XTR and Dura-Ace. Over the years, Shimano have revolutionised bicycle gear, brake and pedal systems, such as the recessed SPD, Hollowtech crank arms and smooth shifting Hyperglide sprockets. Initially their component range faced competition from Suntour, whereas nowadays their primary rivals for market share are SRAM and Campagnolo. If you wish to save money on their components and apparel, please visit my Shimano section, where I list as many money saving deals as I can find.
For additional information on Shimano's cycling equipment, please visit either http://cycle.shimano-europe.com/ or their wikipedia page - this includes information on Shimano's history, including non-cycling equipment.
About Chain Reaction Cycles
This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.