Rockshox SID XX World Cup Solo Air 100mm QR 29 inch White Suspension Fork
This £333.15 Rockshox SID XX World Cup Solo Air QR 29 inch Suspension Fork deal has expired. However, you can..
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RockShox are one of mountain biking's most iconic brands, primarily known for suspension forks and rear shocks, but in recent years releasing suspension seatpost and dropper posts too. Founded in 1989 in the boom of the mountain biking scene, their first fork was the RS-1, which was followed throughout the nineties with the RockShox Mag, Quadra, Judy and Indy ranges. This success continued in 1998 with the lightweight SID models, and the heavy duty downhill Boxxer ranges. Due to competition from Fox, Marzocchi, RST and Manitou, sales slowed, and the company was taken over by SRAM in 2002, and has since thrived, with the Reverb Dropper post a common sight on mountain bikes worldwide.
To read more on their history, please visit https://en.wikipedia.org/wiki/RockShox or view their current ranges on the official website.
Amazon famously started off as a book shop operated from a garage in Bellevue, Washington. Founded by Jeff Bezos in 1995, the company rapidly expanded it's product ranges, from books to CDs and DVDs to eventually include pretty much everything under the sun. This is highlighted in the recognisable logo, where the orange arrow points from "A" to "Z". The low pricing and fast delivery (if you use their popular Prime membership) results in Amazon being a popular retailer for cycling products, both from Amazon directly and the 3rd party sellers as well.
So what does this mean for me as a bargain hunting cyclist?! The good news is that Amazon regularly have ridiculous discounts on individual items. Whereas most retailers will discount a product equally in all sizes and colours, Amazon have the unusual trait of reducing a single size at 70-80% off, whereas the rest of the sizes will be at full retail price. If you're prepared to hunt for deals, then you can grab some amazing bargains - I've bought £160 cycling jackets for £25 - and once the item has been purchased, the price has immediately returned to the original RRP again. There doesn't seem to be a great deal of logic to what is reduced, it's not just certain sizes or ugly colours, but if you're prepared to put a bit of work in, you can save hundreds.
Please note: With designer or expensive goods, it is worth only buying products directly from Amazon or third party sellers with excellent feedback, to ensure that they are genuine models and not cheap copies.