RH+ Tron Thermal Cycling Jersey
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Start Fitness (or Start Cycles!)
Start Fitness (otherwise known as Start Cycles) started life in 1991, founded by a group of fitness enthusiasts. Primarily based in the North of England, they stock a whole host of products, from running to football, but more importantly (from our perspective!) also a reasonably wide selection of cycling gear. In particular, in recent months they've been selling road and mountain bikes at huge discounts, so if you're after a new bike then this is one of the first places I'd recommend looking (Handy quick link to their Bikes & Frames in order of discount!). I've never personally ordered from them, but several of my website's visitors have got in touch with positive feedback after snagging a bargain.
They have three main stores located in Newcastle, Durham and Darlington, but offer UK delivery via their website at (Clothing is currently £2.95 P&P, Footwear is £4.95). You can read more about their history here.