Northwave Sonic Tech SRS Road Shoes
This £29.99 Northwave Sonic Tech SRS Shoes deal has expired. You can check to see if it's available again by clicking above.
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Founded by Gianni Piva in the 1980s in the Italian town of Montebelluna, Northwave is owned by the Piva family. It wasn't until the 1990s that products on cycling shoes began, having previously been a snowboard equipment manufacturer. 1993 marked their first MTB shoe, and in 1996, Paola Pezzo won the first XC MTB Olympic gold wearing their products. Success on the road followed shortly afterwards, with Ivan Gotti's victory in the 1997 Giro d'Italia, followed by a second Olympic gold for Pezzo in 2000. Subsequent iconic cyclists to have won using the Northwave brand include Cipollini, Gunn-Rita Dahle, Boonen, Gilbert and Cancellara. For more information on their current range of cycling products, please visit http://northwave.com/ or to read about their history here.
This deal was originally found at Evans Cycles website, a bike shop which can trace it's roots back nearly 100 years! Evans Cycles is a London based chain of cycle shops, complete with an extensive online shop. Founded in 1921 by Frederick Evans in Kennington Road, SE London, the business traded for 30 years before being acquired by Joseph Smith in the 1950s, selling a range of cycles and toys. By the 1970s, focus was diverted solely to bicycles and cycling related equipment, and in the following years several franchised shops were opened. These were later brought back under the control of the main Evans company in the 1990s, at which point the famous Evans mail order catalogue was launched, complete with the traditional green and yellow colour scheme. With the growth of the internet, a website was launched in 1999 to help increase sales further, the latest incarnation of which can be found at www.evanscycles.com.
Since the early 2000s' the company has been steadily expanding, regularly opening new stores each year. By 2012, Evans employs 1100 members of staff, and currently has over 50 stores in the UK, making it one of the biggest cycle retailers in the country. In addition to selling a wide range of popular brands, Evans has also produced product ranges under "Pinnacle" and also currently has an exclusive deal with the "Hoy" brand.