Northwave Jet Evo Road Cycling Shoes 2015
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Founded by Gianni Piva in the 1980s in the Italian town of Montebelluna, Northwave is owned by the Piva family. It wasn't until the 1990s that products on cycling shoes began, having previously been a snowboard equipment manufacturer. 1993 marked their first MTB shoe, and in 1996, Paola Pezzo won the first XC MTB Olympic gold wearing their products. Success on the road followed shortly afterwards, with Ivan Gotti's victory in the 1997 Giro d'Italia, followed by a second Olympic gold for Pezzo in 2000. Subsequent iconic cyclists to have won using the Northwave brand include Cipollini, Gunn-Rita Dahle, Boonen, Gilbert and Cancellara. For more information on their current range of cycling products, please visit http://northwave.com/ or to read about their history here.
About Chain Reaction Cycles
This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.