Mavic Plasma Road Helmet
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Founded in 1889 by Charles Idoux and Lucien Chanel, Mavic are a bike component and clothing manufacturer, primarily known for strong yet lightweight rims. The famous yellow logo has appeared on hoops for many victorious professional riders throughout cycling's rich history. In 1934 Antonin Magne won the Tour De France on their Dura tube rimmed wheels, which weighed nearly half that of their competitors. Clothing and footwear are more recent addition to the Mavic stable, and have a reputation for being functional yet affordable. For an in-depth guide to the history of Mavic, please visit their website or wikipedia page.
About Chain Reaction Cycles
This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.