Mavic Sequence Convertible Ladies Jacket
This £51.99 Ladies Mavic Sequence Convertible Long Sleeve Jacket deal has expired. However, you can..
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Founded in 1889 by Charles Idoux and Lucien Chanel, Mavic are a bike component and clothing manufacturer, primarily known for strong yet lightweight rims. The famous yellow logo has appeared on hoops for many victorious professional riders throughout cycling's rich history. In 1934 Antonin Magne won the Tour De France on their Dura tube rimmed wheels, which weighed nearly half that of their competitors. Clothing and footwear are more recent addition to the Mavic stable, and have a reputation for being functional yet affordable. For an in-depth guide to the history of Mavic, please visit their website or wikipedia page.
This deal was originally found at Evans Cycles website, a bike shop which can trace it's roots back nearly 100 years! Evans Cycles is a London based chain of cycle shops, complete with an extensive online shop. Founded in 1921 by Frederick Evans in Kennington Road, SE London, the business traded for 30 years before being acquired by Joseph Smith in the 1950s, selling a range of cycles and toys. By the 1970s, focus was diverted solely to bicycles and cycling related equipment, and in the following years several franchised shops were opened. These were later brought back under the control of the main Evans company in the 1990s, at which point the famous Evans mail order catalogue was launched, complete with the traditional green and yellow colour scheme. With the growth of the internet, a website was launched in 1999 to help increase sales further, the latest incarnation of which can be found at www.evanscycles.com.
Since the early 2000s' the company has been steadily expanding, regularly opening new stores each year. By 2012, Evans employs 1100 members of staff, and currently has over 50 stores in the UK, making it one of the biggest cycle retailers in the country. In addition to selling a wide range of popular brands, Evans has also produced product ranges under "Pinnacle" and also currently has an exclusive deal with the "Hoy" brand.