Madison Zenith Lightweight Softshell Cycling Jacket
Madison Zenith Jacket
A great year round jacket the Zenith softshell is a lightweight MTB favourite Constructed with a subtle cycle focused cut for relaxed fit on or off the bike making it a perfect everyday jacket The stretch soft shell fabric is lightweight and you wont easily overheat during your ride The sleeves are extended and articulated for added comfort on the bike and the Lycra cuff gives a great fit with gloves 2 mesh backed chest pockets featuring a media pocket also double up as vents 2 hand pockets give plenty of extra storage Chunky vislon main zipper won't fail even on the muddiest rides Single hand operated hip draw cords Limited lifetime warranty
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This deal was originally found at Evans Cycles website, a bike shop which can trace it's roots back nearly 100 years! Evans Cycles is a London based chain of cycle shops, complete with an extensive online shop. Founded in 1921 by Frederick Evans in Kennington Road, SE London, the business traded for 30 years before being acquired by Joseph Smith in the 1950s, selling a range of cycles and toys. By the 1970s, focus was diverted solely to bicycles and cycling related equipment, and in the following years several franchised shops were opened. These were later brought back under the control of the main Evans company in the 1990s, at which point the famous Evans mail order catalogue was launched, complete with the traditional green and yellow colour scheme. With the growth of the internet, a website was launched in 1999 to help increase sales further, the latest incarnation of which can be found at www.evanscycles.com.
Since the early 2000s' the company has been steadily expanding, regularly opening new stores each year. By 2012, Evans employs 1100 members of staff, and currently has over 50 stores in the UK, making it one of the biggest cycle retailers in the country. In addition to selling a wide range of popular brands, Evans has also produced product ranges under "Pinnacle" and also currently has an exclusive deal with the "Hoy" brand.