Lezyne Super GPS HRM Cycle Computer
This £79.99 Lezyne Super GPS HRM Computer deal has expired. You can check to see if it's available again by clicking above.
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A relative newcomer to the cycling world, Lezyne began life in 2007 founded by ex pro tri-athlete Micki Kozuschek. Previous companies that Kozuschek founded in Germany included Maxcycles and Truvativ, the latter of which was sold to SRAM in 2004. Three years later he began Lezyne, with the ethos of producing affordable yet high quality cycling accessories, or "Engineered Design" as he phrased it. Located in San Luis Obispo, California, all of their products are assembled in their Taiwanese factory. In particular they are known for bike pumps, and LED lights, which in my experience are a good balance between being affordable yet highly functional. Professional riders and teams sponsored by Lezyne include Lotto Belisol, Specialized-Lululemon, and mountain bikers Cedric Gracia, Danny MacAskill and Remy Absalon.
This deal was originally found at Evans Cycles website, a bike shop which can trace it's roots back nearly 100 years! Evans Cycles is a London based chain of cycle shops, complete with an extensive online shop. Founded in 1921 by Frederick Evans in Kennington Road, SE London, the business traded for 30 years before being acquired by Joseph Smith in the 1950s, selling a range of cycles and toys. By the 1970s, focus was diverted solely to bicycles and cycling related equipment, and in the following years several franchised shops were opened. These were later brought back under the control of the main Evans company in the 1990s, at which point the famous Evans mail order catalogue was launched, complete with the traditional green and yellow colour scheme. With the growth of the internet, a website was launched in 1999 to help increase sales further, the latest incarnation of which can be found at www.evanscycles.com.
Since the early 2000s' the company has been steadily expanding, regularly opening new stores each year. By 2012, Evans employs 1100 members of staff, and currently has over 50 stores in the UK, making it one of the biggest cycle retailers in the country. In addition to selling a wide range of popular brands, Evans has also produced product ranges under "Pinnacle" and also currently has an exclusive deal with the "Hoy" brand.