Lezyne Stainless 4 Function Multi Tool
This £6.64 Lezyne Stainless 4 Multi Tool deal has expired. You can check to see if it's available again by clicking above.
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A relative newcomer to the cycling world, Lezyne began life in 2007 founded by ex pro tri-athlete Micki Kozuschek. Previous companies that Kozuschek founded in Germany included Maxcycles and Truvativ, the latter of which was sold to SRAM in 2004. Three years later he began Lezyne, with the ethos of producing affordable yet high quality cycling accessories, or "Engineered Design" as he phrased it. Located in San Luis Obispo, California, all of their products are assembled in their Taiwanese factory. In particular they are known for bike pumps, and LED lights, which in my experience are a good balance between being affordable yet highly functional. Professional riders and teams sponsored by Lezyne include Lotto Belisol, Specialized-Lululemon, and mountain bikers Cedric Gracia, Danny MacAskill and Remy Absalon.
Ribble Cycles - since 1897!
Ribble Cycles are one of the oldest bike shops in the world, starting in 1897 in Preston, Lancashire, and are perhaps best known for their exceptional value own brand road bikes.
In 1987 (just the 90 years after forming!) they started a mail order side to their business, which helped them to expand - and as per the rest of their competition, launched their website in 2001. In order to deal with the increase in business, the company moved to Bamber Bridge, which resulted in the closure of their Watery Lane shop, and eventual upsizing to yet another warehouse in Leach Place.
In terms of actual cycling, Ribble have historically sponsored some of the most iconic riders in UK and world cycling history; Chris Boardman and Bradley Wiggins have both successfully competed on Ribble bikes. Other noted riders include the ladies Barcelona 92 Time trial team, the 1990's RT Italia race team and Steph Forrester at the Sydney Olympics. In short, they like to support the sport that they trade in!
You can read up more on Ribble's history on their website.