Lapierre Grey Ladies Baggy MTB Shorts
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Founded in 1946 by Gaston Lapierre, this Dijon based bike company found success due to the growth of the French bicycle industry. Gaston passed the company reigns over to his son Jacky in 1960, and just over a decade later the company's growth meant a new larger factory was required. A shop was also established to showcase their bikes and component lines, thus increasing sales further. The company foresaw the growth in popularity of the new sport of Mountain Biking in the late 1980s, developing bikes for this discipline, as well as sponsoring riders and teams to promote them. Despite being bought out in the mid nineties, Lapierre remains in the hands of family, the grandson of the original founder Gaston put in charge. Gilles set about attempting to dominate the lucrative road bike market in the same manner as they had for MTBs, sponsoring riders and the local road club - SCOD. Constantly looking to improve and innovate, Lapierre have released several groundbreaking technologies included OST Suspension platform, and to this day their professional riders regularly win some of the biggest races on the planet. Nicolas Vouilloz, Danny Hart, Jerome Chiotti, Bradley McGee, Baden Cooke and Thibaut Pinot are just some of the famous names to have competed and won on Lapierre Bikes.
For more details on their history, please visit http://www.lapierre-bikes.co.uk/1946 or you can see their homepage at http://www.lapierre-bikes.co.uk/.