Lapierre DH World Champion 27.5″ Alloy Full Suspension Mountain Bike 2017

Lapierre Mountain Bikes

Founded in 1946 by Gaston Lapierre, this Dijon based bike company found success due to the growth of the French bicycle industry. Gaston passed the company reigns over to his son Jacky in 1960, and just over a decade later the company's growth meant a new larger factory was required. A shop was also established to showcase their bikes and component lines, thus increasing sales further. The company foresaw the growth in popularity of the new sport of Mountain Biking in the late 1980s, developing bikes for this discipline, as well as sponsoring riders and teams to promote them. Despite being bought out in the mid nineties, Lapierre remains in the hands of family, the grandson of the original founder Gaston put in charge. Gilles set about attempting to dominate the lucrative road bike market in the same manner as they had for MTBs, sponsoring riders and the local road club - SCOD. Constantly looking to improve and innovate, Lapierre have released several groundbreaking technologies included OST Suspension platform, and to this day their professional riders regularly win some of the biggest races on the planet. Nicolas Vouilloz, Danny Hart, Jerome Chiotti, Bradley McGee, Baden Cooke and Thibaut Pinot are just some of the famous names to have competed and won on Lapierre Bikes.

For more details on their history, please visit http://www.lapierre-bikes.co.uk/1946 or you can see their homepage at http://www.lapierre-bikes.co.uk/.

About Chain Reaction Cycles

This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.

For more information on CRC, you can visit their official online store at Chain Reaction Cycles.com, or find out more about the origins of the company on their wikipedia page.