Giro Feature Cycling Helmet
This £19.95 Giro Feature Helmet deal has expired. However, you can..
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Nowadays Giro are one of the largest helmet (and other cycling apparel) manufacturers in the world. They began life in the garage of Jim Gentes in 1985, California; his aim was to create a lightweight yet safe helmet, and from this goal the Giro Prolight was created. In 1994 the famous Roc-Loc system was launched, to keep the helmet in the correct position, maintaining comfort and safety. It enabled the wearer to fine tune the position of the helmet, helping to ensure a custom fit for every rider. Throughout it's history Giro has strived to create functional yet safe products, which also appear cool to encourage riders to use them. Sometimes it pays off (the Air Attack and the Xen) and sometimes not (The Fat Hat). Other innovations include the Aerohead, which helped win Greg Lemond the Tour de France by 8 seconds, and the Switchblade with removable facial protection. Nowadays Giro produce a line of cycling gloves, introduced in 2008, shoes (2010) and clothing lines (2013). In recent years Giro have introduced MIPs technology to their higher end helmets, helping to reduce the crash impact on a wearer's head and neck.
For more information about Giro, please visit their homepage, or for a detailed guide to their history click here. Alternatively, their Wikipedia page is here.
Amazon famously started off as a book shop operated from a garage in Bellevue, Washington. Founded by Jeff Bezos in 1995, the company rapidly expanded it's product ranges, from books to CDs and DVDs to eventually include pretty much everything under the sun. This is highlighted in the recognisable logo, where the orange arrow points from "A" to "Z". The low pricing and fast delivery (if you use their popular Prime membership) results in Amazon being a popular retailer for cycling products, both from Amazon directly and the 3rd party sellers as well.
So what does this mean for me as a bargain hunting cyclist?! The good news is that Amazon regularly have ridiculous discounts on individual items. Whereas most retailers will discount a product equally in all sizes and colours, Amazon have the unusual trait of reducing a single size at 70-80% off, whereas the rest of the sizes will be at full retail price. If you're prepared to hunt for deals, then you can grab some amazing bargains - I've bought £160 cycling jackets for £25 - and once the item has been purchased, the price has immediately returned to the original RRP again. There doesn't seem to be a great deal of logic to what is reduced, it's not just certain sizes or ugly colours, but if you're prepared to put a bit of work in, you can save hundreds.
Please note: With designer or expensive goods, it is worth only buying products directly from Amazon or third party sellers with excellent feedback, to ensure that they are genuine models and not cheap copies.