Giro Civila Ladies Road Shoes
This £26.99 Giro Civila Ladies Shoes deal has expired. You can check to see if it's available again by clicking above.
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Nowadays Giro are one of the largest helmet (and other cycling apparel) manufacturers in the world. They began life in the garage of Jim Gentes in 1985, California; his aim was to create a lightweight yet safe helmet, and from this goal the Giro Prolight was created. In 1994 the famous Roc-Loc system was launched, to keep the helmet in the correct position, maintaining comfort and safety. It enabled the wearer to fine tune the position of the helmet, helping to ensure a custom fit for every rider. Throughout it's history Giro has strived to create functional yet safe products, which also appear cool to encourage riders to use them. Sometimes it pays off (the Air Attack and the Xen) and sometimes not (The Fat Hat). Other innovations include the Aerohead, which helped win Greg Lemond the Tour de France by 8 seconds, and the Switchblade with removable facial protection. Nowadays Giro produce a line of cycling gloves, introduced in 2008, shoes (2010) and clothing lines (2013). In recent years Giro have introduced MIPs technology to their higher end helmets, helping to reduce the crash impact on a wearer's head and neck.
For more information about Giro, please visit their homepage, or for a detailed guide to their history click here. Alternatively, their Wikipedia page is here.
This deal was originally found at Evans Cycles website, a bike shop which can trace it's roots back nearly 100 years! Evans Cycles is a London based chain of cycle shops, complete with an extensive online shop. Founded in 1921 by Frederick Evans in Kennington Road, SE London, the business traded for 30 years before being acquired by Joseph Smith in the 1950s, selling a range of cycles and toys. By the 1970s, focus was diverted solely to bicycles and cycling related equipment, and in the following years several franchised shops were opened. These were later brought back under the control of the main Evans company in the 1990s, at which point the famous Evans mail order catalogue was launched, complete with the traditional green and yellow colour scheme. With the growth of the internet, a website was launched in 1999 to help increase sales further, the latest incarnation of which can be found at www.evanscycles.com.
Since the early 2000s' the company has been steadily expanding, regularly opening new stores each year. By 2012, Evans employs 1100 members of staff, and currently has over 50 stores in the UK, making it one of the biggest cycle retailers in the country. In addition to selling a wide range of popular brands, Evans has also produced product ranges under "Pinnacle" and also currently has an exclusive deal with the "Hoy" brand.