Giro Cipher Full Face MTB Helmet
This £58.99 Giro Cipher Full Face Helmet deal has expired. You can check to see if it's available again by clicking above.
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Nowadays Giro are one of the largest helmet (and other cycling apparel) manufacturers in the world. They began life in the garage of Jim Gentes in 1985, California; his aim was to create a lightweight yet safe helmet, and from this goal the Giro Prolight was created. In 1994 the famous Roc-Loc system was launched, to keep the helmet in the correct position, maintaining comfort and safety. It enabled the wearer to fine tune the position of the helmet, helping to ensure a custom fit for every rider. Throughout it's history Giro has strived to create functional yet safe products, which also appear cool to encourage riders to use them. Sometimes it pays off (the Air Attack and the Xen) and sometimes not (The Fat Hat). Other innovations include the Aerohead, which helped win Greg Lemond the Tour de France by 8 seconds, and the Switchblade with removable facial protection. Nowadays Giro produce a line of cycling gloves, introduced in 2008, shoes (2010) and clothing lines (2013). In recent years Giro have introduced MIPs technology to their higher end helmets, helping to reduce the crash impact on a wearer's head and neck.
For more information about Giro, please visit their homepage, or for a detailed guide to their history click here. Alternatively, their Wikipedia page is here.
About Chain Reaction Cycles
This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.