Giro Amare II Ladies Road Helmet
This £44.98 Giro Amare II Ladies Road Helmet deal has expired. However, you can..
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Nowadays Giro are one of the largest helmet (and other cycling apparel) manufacturers in the world. They began life in the garage of Jim Gentes in 1985, California; his aim was to create a lightweight yet safe helmet, and from this goal the Giro Prolight was created. In 1994 the famous Roc-Loc system was launched, to keep the helmet in the correct position, maintaining comfort and safety. It enabled the wearer to fine tune the position of the helmet, helping to ensure a custom fit for every rider. Throughout it's history Giro has strived to create functional yet safe products, which also appear cool to encourage riders to use them. Sometimes it pays off (the Air Attack and the Xen) and sometimes not (The Fat Hat). Other innovations include the Aerohead, which helped win Greg Lemond the Tour de France by 8 seconds, and the Switchblade with removable facial protection. Nowadays Giro produce a line of cycling gloves, introduced in 2008, shoes (2010) and clothing lines (2013). In recent years Giro have introduced MIPs technology to their higher end helmets, helping to reduce the crash impact on a wearer's head and neck.
For more information about Giro, please visit their homepage, or for a detailed guide to their history click here. Alternatively, their Wikipedia page is here.
I originally found this deal at Wiggle, who are widely established as one of the biggest cycle retailers in the UK. The first incarnation of this giant was as a small bike shop based in Portsmouth, named Butler Cycles. A few years later this evolved into Bikes @ Butlers to highlight their intentions to move the business online with the .com boom and subsequent rise in online sales. At the end of May in 1999 Wiggle.co.uk was launched by Mitch Dall and Harvey Jones. A rapid growth resulted in a need to move premises, and so in 2002 it relocated to Jackson Close, Portsmouth. This strong growth continued, and Wiggle has relocated twice since, the first being to Lakeside 1000, and then leaving Pompey altogether for a huge warehouse located centrally in Wolverhampton. Similarly to CRC, Wiggle stock many own brands, such as dhb, Eastway, Lifeline and Verenti, as well as bike, components and clothing from all of the leading manufacturers. Despite it's origins as a bike shop, Wiggle continue to stock equipment and apparel for not just road cycling and mountain biking, with extensive product lines for other disciplines such as triathlon kit, children's and commuters products and also running clothing and accessories. Prompt in delivery, and offering efficient returns and competitive pricing, Wiggle remain a firm favourite amongst serious and recreational cyclists alike, not least because of the customary bags of Haribo they include free with orders to keep their customers sweet!