Fizik Kurve Alloy MTB Saddle

Fizik Saddles

Founded in 1996, Fizik (or Fi'zi:k to be more accurate!) are primarily known for their range of bike saddles, which are aimed at the performance and racing end of the market. Typically they're lightweight and sleek - you don't find any beginner style chunky padded saddles in their ranges. The company is owned by Selle Royal, an Italian saddle maker, and Fi'zi:k obtains it's name from the phonetic spelling of the word physique. Recently they've branched out into other areas, such as cycling shoes and road bar tape, as well as road finishing kit such as bars, stems and seatposts, mainly finished in their customary black colour scheme. Famous riders to have competed using Fi'zi:k's products include Geraint Thomas, Phillipe Gilbert, and Rohan Dennis.

For more information on the Fi'zi:k brand please visit http://www.fizik.com/uk_en/the-brand/ or read more details on third party websites at Bellati Sport or Extra UK. The Fi'zi:k homepage can be found at http://www.fizik.com/uk_en.

About Chain Reaction Cycles

This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.

For more information on CRC, you can visit their official online store at Chain Reaction Cycles.com, or find out more about the origins of the company on their wikipedia page.