Endura Prudential RideLondon Ladies Short Sleeve Jersey
Endura Prudential RideLondon Ladies Jersey
Every Endura RideLondon Ladies Short Sleeve Jersey is handcrafted right here in the UK using high-tech Italian fabrics. It has developed with the Cervelo-Bigla Ladies pro team and features all of the World Tour-specification performance, aerodynamics and ergonomic fit that Endura provide in their official kit for the team.Each element of this jersey has been developed to provide the ultimate in performance and comfort, from the Coldblack technology which provides a valuable reduction in heat build-up, right down to the flat y-form binding, full length YKK zip and the low profile silicon taped raw edge sleeves which maintain those smooth, aero lines and keep your jersey looking sharp. With responsible riding in mind, a special feature of this Ride London jerseys is the additional side pocket for gel wrappers. Made using high tech Italian fabrics and handcrafted for Ride London by the team right here in the UK. Soft touch rapid wicking Italian fabric with Coldblack technology Fabric Properties Reduces heat build-up Cut Race Fit Construction Skin fit aerodynamic lycra sleeve with raw edge silicone sleeve grippers Sleeve Length Short Sleeve Fastening Full front zipper with sprung puller Pockets 3 rear pockets and 1 gel pocket Notes Hand Crafted in Great Britain
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About Endura Cycling
A Scottish brand, Endura started life in 1993, aiming to provide functional and hard wearing cycling apparel at a competitive price. Founded by Jim McFarlane, they work with many professional riders and teams, including Movistar Team (ranked number 1 on the World Tour 2016), Alex Dowsett and Danny MacAskill. In 2014, they employ 100 staff to cope with demand from the public and pro teams that they supply. Their products have been extensively tested in McLaren F1 wind-tunnel, GebioMized research lab in Germany, and also an environmental chamber at the University of Kent - to ensure that every possible advantage can be gained. This technology used in the professionals clothing trickles down to their affordable consumer ranges, which are very popular amongst UK riders in Road cycling, Mountain Biking, cyclocross and triathlon disciplines. Interested in reading more about Endura? Visit their History page at https://www.endurasport.com/about/
This deal was originally found at Evans Cycles website, a bike shop which can trace it's roots back nearly 100 years! Evans Cycles is a London based chain of cycle shops, complete with an extensive online shop. Founded in 1921 by Frederick Evans in Kennington Road, SE London, the business traded for 30 years before being acquired by Joseph Smith in the 1950s, selling a range of cycles and toys. By the 1970s, focus was diverted solely to bicycles and cycling related equipment, and in the following years several franchised shops were opened. These were later brought back under the control of the main Evans company in the 1990s, at which point the famous Evans mail order catalogue was launched, complete with the traditional green and yellow colour scheme. With the growth of the internet, a website was launched in 1999 to help increase sales further, the latest incarnation of which can be found at www.evanscycles.com.
Since the early 2000s' the company has been steadily expanding, regularly opening new stores each year. By 2012, Evans employs 1100 members of staff, and currently has over 50 stores in the UK, making it one of the biggest cycle retailers in the country. In addition to selling a wide range of popular brands, Evans has also produced product ranges under "Pinnacle" and also currently has an exclusive deal with the "Hoy" brand.
Guide to buying Cycling Jerseys
So should I buy this jersey? Firstly ask yourself the following questions:
1. Will it fit? Different manufacturers use different sizing, with relaxed and race (sometimes called Italian) fit being a baggy and tight fit respectively. Some brands run notoriously tight, whereas others are more generous - it's worth viewing either the manufacturer's website, or a sizing guide on the retailer's website to establish whether it's correct for you.
2. Is the jersey suitable for my style of riding? Is this jersey designed for road, MTB, triathlon or more suited to casual leisurely rides? Will it be suitable for the typical weather conditions that I ride in? Does it have enough pockets, the right length zip, and is it breathable, windproof, waterproof or any other characteristics you require from the perfect jersey? If your answer to any of these is no, then it's probably best to pass up on this jersey and wait for something more suitable.
3. Is it actually any good? Or is it cheap for a reason? Please check out impartial reviews before buying - usually if you search on Google then you'll find one of the major cycling publications has tested it. Search Google for Endura Prudential RideLondon Ladies Jersey Reviews.
Alternatively, most of the retailers I link to have a customer reviews section (usually lower down the page) where you can find out how just well the jersey holds up in real world conditions.
4. Do I need another jersey? There's no point buying something just because it's cheap - if you're never going to use it then you're better off saving your money.
5. Can I afford it? Whilst I spend my time finding cycling deals like this jersey, the last thing I want is to have my visitors living beyond their means. Obviously you're all responsible adults, I just don't want anyone getting into debt or overstretching themselves.
Want more information on identifying the perfect cycling jersey? Evans Cycles have an extensive guide to cycle clothing which features a detailed jersey section, and British Cycling also touches (briefly) on the subject here. Alternatively Cycle Surgery has a jersey guide specifically for roadies, and Road.cc has a broad guide to all kinds of cycle related clothing, including jerseys.