Endura Prudential RideLondon Ladies Short Sleeve Jersey
This £4.99 Endura Prudential RideLondon Ladies Jersey deal has expired. You can check to see if it's available again by clicking above.
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A Scottish brand, Endura started life in 1993, aiming to provide functional and hard wearing cycling apparel at a competitive price. Founded by Jim McFarlane, they work with many professional riders and teams, including Movistar Team (ranked number 1 on the World Tour 2016), Alex Dowsett and Danny MacAskill. In 2014, they employed 100 staff to cope with demand from the public and pro teams that they supply. Their products have been extensively tested in McLaren F1 wind-tunnel, GebioMized research lab in Germany, and also an environmental chamber at the University of Kent - to ensure that every possible advantage can be gained. This technology used in the professionals clothing trickles down to their affordable consumer ranges, which are very popular amongst UK riders in Road cycling, Mountain Biking, cyclocross and triathlon disciplines. Interested in reading more about Endura? Visit their History page at https://www.endurasport.com/about/.
This deal was originally found at Evans Cycles website, a bike shop which can trace it's roots back nearly 100 years! Evans Cycles is a London based chain of cycle shops, complete with an extensive online shop. Founded in 1921 by Frederick Evans in Kennington Road, SE London, the business traded for 30 years before being acquired by Joseph Smith in the 1950s, selling a range of cycles and toys. By the 1970s, focus was diverted solely to bicycles and cycling related equipment, and in the following years several franchised shops were opened. These were later brought back under the control of the main Evans company in the 1990s, at which point the famous Evans mail order catalogue was launched, complete with the traditional green and yellow colour scheme. With the growth of the internet, a website was launched in 1999 to help increase sales further, the latest incarnation of which can be found at www.evanscycles.com.
Since the early 2000s' the company has been steadily expanding, regularly opening new stores each year. By 2012, Evans employs 1100 members of staff, and currently has over 50 stores in the UK, making it one of the biggest cycle retailers in the country. In addition to selling a wide range of popular brands, Evans has also produced product ranges under "Pinnacle" and also currently has an exclusive deal with the "Hoy" brand.