Endura Ladies Convert Softshell Jacket 2017

Endura Jackets

A Scottish brand, Endura started life in 1993, aiming to provide functional and hard wearing cycling apparel at a competitive price. Founded by Jim McFarlane, they work with many professional riders and teams, including Movistar Team (ranked number 1 on the World Tour 2016), Alex Dowsett and Danny MacAskill. In 2014, they employed 100 staff to cope with demand from the public and pro teams that they supply. Their products have been extensively tested in McLaren F1 wind-tunnel, GebioMized research lab in Germany, and also an environmental chamber at the University of Kent - to ensure that every possible advantage can be gained. This technology used in the professionals clothing trickles down to their affordable consumer ranges, which are very popular amongst UK riders in Road cycling, Mountain Biking, cyclocross and triathlon disciplines. Interested in reading more about Endura? Visit their History page at https://www.endurasport.com/about/.

About Chain Reaction Cycles

This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.

For more information on CRC, you can visit their official online store at Chain Reaction Cycles.com, or find out more about the origins of the company on their wikipedia page.