dhb Flashlight Highline Waterproof Cycling Jacket
This £50.00 dhb Flashlight Highline Jacket deal has expired. You can check to see if it's available again by clicking above.
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DHB is Wiggle's own brand of Cycle wear, which until recently was exclusively for sale on their website, but is now also available at Chain Reaction Cycles. Essentially it is a range of functional cycle wear which aims to offer better value than it's more established brand name competitors. In recent years they have released a range of performance race wear to compete with the higher end gear. DHB has proven to be very popular amongst recreational cyclists, with their shoes, jerseys, jackets, shorts and tights frequently on display at events and sportives. Cycling can be a pretty expensive pastime, and DHB helps keep the cost down with sacrificing performance.
I originally found this deal at Wiggle, who are widely established as one of the biggest cycle retailers in the UK. The first incarnation of this giant was as a small bike shop based in Portsmouth, named Butler Cycles. A few years later this evolved into Bikes @ Butlers to highlight their intentions to move the business online with the .com boom and subsequent rise in online sales. At the end of May in 1999 Wiggle.co.uk was launched by Mitch Dall and Harvey Jones. A rapid growth resulted in a need to move premises, and so in 2002 it relocated to Jackson Close, Portsmouth. This strong growth continued, and Wiggle has relocated twice since, the first being to Lakeside 1000, and then leaving Pompey altogether for a huge warehouse located centrally in Wolverhampton. Similarly to CRC, Wiggle stock many own brands, such as dhb, Eastway, Lifeline and Verenti, as well as bike, components and clothing from all of the leading manufacturers. Despite it's origins as a bike shop, Wiggle continue to stock equipment and apparel for not just road cycling and mountain biking, with extensive product lines for other disciplines such as triathlon kit, children's and commuters products and also running clothing and accessories. Prompt in delivery, and offering efficient returns and competitive pricing, Wiggle remain a firm favourite amongst serious and recreational cyclists alike, not least because of the customary bags of Haribo they include free with orders to keep their customers sweet!