Deda M35 Alloy Black Road Bars
This £35.00 Deda M35 Bars deal has expired. You can check to see if it's available again by clicking above.
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Deda Elementi (or Deda as they are occasionally shortened to) are an Italian manufacturer of finishing kit, located in Campagnola Cremasca in Lombardy. Their focus is largely on road cycling, with lightweight ranges of handlebars, stems and seatposts, as well as in more recent times wheels and accessories. The majority of their products are finished in black, and constructed from either alloy (for the cheaper ranges) or carbon (for the performance ranges). Pro Cycling Teams that either have or do use Deda's products include AG2R La Mondiale and Lotto-Belisol.
Their website doesn't feature a great deal of information about the company, other than a bit of mission statement blurb here - however if you wish to view their glossy Italian product ranges, then you can do so here.
About Merlin Cycles
This cycling deal was found at Merlin Cycles, one of the UK's most famous bike shops, located up North!
Merlin Cycles started life in 1993, founded by John Moss as a mail order Mountain Bike business ran directly from his spare bedroom in Chorley. Due to early growth, shortly afterwards he opened his first outlet in Ormskirk, and a few years later in 1998, the company grew into larger premises, moving to Leyland.
In the 1990's and early 2000's, Merlin were known for their ranges of mountain bike hardtails, released under the Rock Lobster and Merlin "Malt" brands. These steel and aluminium hardtails were designed in house, available as framesets or complete bikes, representing excellent value for money. The company was also well known for their handbuilt MTB wheels, which in my experience lasted for years without needing truing!
Merlin have always been competitive on pricing, particularly on suspension forks, brakes, wheels and groupsets, which continues to this day. Nowadays they have introduced road cycling equipment and clothing into their product ranges, due to the increase in popularity in this field, thus catering for a broader range of cyclists.