Deda Elementi Newton Deep Alloy Road Handlebar

Deda Handlebars

Deda Elementi (or Deda as they are occasionally shortened to) are an Italian manufacturer of finishing kit, located in Campagnola Cremasca in Lombardy. Their focus is largely on road cycling, with lightweight ranges of handlebars, stems and seatposts, as well as in more recent times wheels and accessories. The majority of their products are finished in black, and constructed from either alloy (for the cheaper ranges) or carbon (for the performance ranges). Pro Cycling Teams that either have or do use Deda's products include AG2R La Mondiale and Lotto-Belisol.

Their website doesn't feature a great deal of information about the company, other than a bit of mission statement blurb here - however if you wish to view their glossy Italian product ranges, then you can do so here.

About Chain Reaction Cycles

This product is for sale at Chain Reaction Cycles, one of the largest online cycle shops in the world. Opening in 1985, and starting off as a small independent bike shop in Ballynure, it moved to Ballyclare in 1989 and is now based in Doagh (all in Northern Ireland). In addition to regular local service, Chain Reaction Cycles (or CRC as it is often abbreviated to) established itself as a mail order business via advertisements in bicycle magazines; this continued until 1999 where it launched it's now famous website at ChainReactionCycles.com. Their blue themed website stocks around 90,000 products ranging from MTB & Road cycling equipment, to triathlon, BMX and running kit. As per several other leading bike shops, Chain Reaction produce their own product ranges, under brands such as Brand X. To this day CRC sponsor many cycling events, and due to the company's size and efficiency are able to offer very competitive pricing on cycle equipment. In 2016 Wiggle acquired Chain Reaction Cycles, although the two websites continue to operate independently of each other, both with their own distinctive branding and product ranges.

For more information on CRC, you can visit their official online store at Chain Reaction Cycles.com, or find out more about the origins of the company on their wikipedia page.