Altura Supplex Polyamide Comp Cycling Socks
This £1.15 Altura Supplex Polyamide Comp Socks deal has expired. However, you can..
Cycling Socks Deals
Altura is a UK brand renowned for manufacturing reliable and functional cycling products at affordable prices. Established in 1997 in North Yorkshire, Altura initially produced a range of bike bags, which has slowly expanded to include clothing and accessories. Whilst less expensive than offerings from Castelli and Santini, Altura Clothing is still highly functional, and offers ranges to cater for recreational cyclists and professionals alike. Constantly striving to improve their ranges, over the years Altura have released ranges incorporating their Dry, Thermo, Shield, NightVision, and Performance Layering Systems technologies, helping to keep you comfortable and safe whatever the conditions. In my experience, I've found Altura products to be consistently hard wearing and offering excellent value for money - especially if you manage to get their gear in a sale!
Amazon famously started off as a book shop operated from a garage in Bellevue, Washington. Founded by Jeff Bezos in 1995, the company rapidly expanded it's product ranges, from books to CDs and DVDs to eventually include pretty much everything under the sun. This is highlighted in the recognisable logo, where the orange arrow points from "A" to "Z". The low pricing and fast delivery (if you use their popular Prime membership) results in Amazon being a popular retailer for cycling products, both from Amazon directly and the 3rd party sellers as well.
So what does this mean for me as a bargain hunting cyclist?! The good news is that Amazon regularly have ridiculous discounts on individual items. Whereas most retailers will discount a product equally in all sizes and colours, Amazon have the unusual trait of reducing a single size at 70-80% off, whereas the rest of the sizes will be at full retail price. If you're prepared to hunt for deals, then you can grab some amazing bargains - I've bought £160 cycling jackets for £25 - and once the item has been purchased, the price has immediately returned to the original RRP again. There doesn't seem to be a great deal of logic to what is reduced, it's not just certain sizes or ugly colours, but if you're prepared to put a bit of work in, you can save hundreds.
Please note: With designer or expensive goods, it is worth only buying products directly from Amazon or third party sellers with excellent feedback, to ensure that they are genuine models and not cheap copies.