Altura Ladies Peloton ProGel Shorts

Altura Shorts

Altura is a UK brand renowned for manufacturing reliable and functional cycling products at affordable prices. Established in 1997 in North Yorkshire, Altura initially produced a range of bike bags, which has slowly expanded to include clothing and accessories. Whilst less expensive than offerings from Castelli and Santini, Altura Clothing is still highly functional, and offers ranges to cater for recreational cyclists and professionals alike. Constantly striving to improve their ranges, over the years Altura have released ranges incorporating their Dry, Thermo, Shield, NightVision, and Performance Layering Systems technologies, helping to keep you comfortable and safe whatever the conditions. In my experience, I've found Altura products to be consistently hard wearing and offering excellent value for money - especially if you manage to get their gear in a sale!

If you'd like to read more on Altura, check out their history page.

About Wiggle

I originally found this deal at Wiggle, who are widely established as one of the biggest cycle retailers in the UK. The first incarnation of this giant was as a small bike shop based in Portsmouth, named Butler Cycles. A few years later this evolved into Bikes @ Butlers to highlight their intentions to move the business online with the .com boom and subsequent rise in online sales. At the end of May in 1999 Wiggle.co.uk was launched by Mitch Dall and Harvey Jones. A rapid growth resulted in a need to move premises, and so in 2002 it relocated to Jackson Close, Portsmouth. This strong growth continued, and Wiggle has relocated twice since, the first being to Lakeside 1000, and then leaving Pompey altogether for a huge warehouse located centrally in Wolverhampton. Similarly to CRC, Wiggle stock many own brands, such as dhb, Eastway, Lifeline and Verenti, as well as bike, components and clothing from all of the leading manufacturers. Despite it's origins as a bike shop, Wiggle continue to stock equipment and apparel for not just road cycling and mountain biking, with extensive product lines for other disciplines such as triathlon kit, children's and commuters products and also running clothing and accessories. Prompt in delivery, and offering efficient returns and competitive pricing, Wiggle remain a firm favourite amongst serious and recreational cyclists alike, not least because of the customary bags of Haribo they include free with orders to keep their customers sweet!