Alpinestars MTB Armor Back Protector
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Protection & Body Armour Deals
Founded in 1963 in Asolo in Italy by Sante Mazzarolo, Alpinestars began life as a hiking and ski boot manufacturer, which diversified to include motocross and road racing ranges shortly after. Incidentally, the name derives from the English translation of the flower Stella Alpina, which was local to the Italian company's headquarters. The company have sponsored numerous motorcycle word champions, such as DeCoster, Roberts, Doohan and Marquez. It wasn't until the 90's when the company began to produce non footwear products for riders, such as gloves and jackets. Their history in cycling began in the early 90s with a range of mountain bikes, which featured a distinctive raised chainstay, which followed on through the seat tube and attached onto the downtube for strength and stiffness. This range ceased in 1996, but to this day Alpinestars produce ranges of clothing and protective gear for mountain bikers. In 2004, Alpinstars concentrated on the gravity based disciplines of off-roading, and the following year had success with Greg Minnaar winning the UCI DH World Cup.
Currently employing nearly 500 staff worldwide, their products have been tried and tested at the highest level. For more information on their cycling products please visit http://www.alpinestars.com/cycling, or to find out more about Alpinestars, please visit their history page or article on Wikipedia.
Amazon famously started off as a book shop operated from a garage in Bellevue, Washington. Founded by Jeff Bezos in 1995, the company rapidly expanded it's product ranges, from books to CDs and DVDs to eventually include pretty much everything under the sun. This is highlighted in the recognisable logo, where the orange arrow points from "A" to "Z". The low pricing and fast delivery (if you use their popular Prime membership) results in Amazon being a popular retailer for cycling products, both from Amazon directly and the 3rd party sellers as well.
So what does this mean for me as a bargain hunting cyclist?! The good news is that Amazon regularly have ridiculous discounts on individual items. Whereas most retailers will discount a product equally in all sizes and colours, Amazon have the unusual trait of reducing a single size at 70-80% off, whereas the rest of the sizes will be at full retail price. If you're prepared to hunt for deals, then you can grab some amazing bargains - I've bought £160 cycling jackets for £25 - and once the item has been purchased, the price has immediately returned to the original RRP again. There doesn't seem to be a great deal of logic to what is reduced, it's not just certain sizes or ugly colours, but if you're prepared to put a bit of work in, you can save hundreds.
Please note: With designer or expensive goods, it is worth only buying products directly from Amazon or third party sellers with excellent feedback, to ensure that they are genuine models and not cheap copies.