Ale Ladies PRR 2.0 Piuma Short Sleeve Jersey
This £29.99 Ale Ladies PRR 2.0 Piuma Jersey deal has expired. You can check to see if it's available again by clicking above.
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Alé (pronounced similar to Allez, and not like Ale) is an Italian clothing brand located in Castel d'Ario, Lombardy, which began life as recent as 2013. It's parent company APG has much experience in manufacturing performance cycle wear since 1986, for companies such as Nike, and kit for teams such as Discovery and Motorola. Sister companies include DMT (cycling shoes) and (Mario) Cipollini bikes, so it's to say they know what they are doing. Their product ranges are aimed at road cyclists, and manufacturing still takes place in Italy, as opposed to using far eastern factories. The colours used in their garments tend to be bright (and possibly a touch garish in some cases!), but have proved popular amongst European cyclists. Wiggle were one of the first retailers in the UK to stock the Alé ranges, which are slowly gaining a reputation for being expensive yet quality garments.
To find out more about Alé, please visit https://www.alecycling.com/en/, or you can read a piece that Cycling Weekly wrote upon visiting their factory in Italy.
This deal was originally found at Evans Cycles website, a bike shop which can trace it's roots back nearly 100 years! Evans Cycles is a London based chain of cycle shops, complete with an extensive online shop. Founded in 1921 by Frederick Evans in Kennington Road, SE London, the business traded for 30 years before being acquired by Joseph Smith in the 1950s, selling a range of cycles and toys. By the 1970s, focus was diverted solely to bicycles and cycling related equipment, and in the following years several franchised shops were opened. These were later brought back under the control of the main Evans company in the 1990s, at which point the famous Evans mail order catalogue was launched, complete with the traditional green and yellow colour scheme. With the growth of the internet, a website was launched in 1999 to help increase sales further, the latest incarnation of which can be found at www.evanscycles.com.
Since the early 2000s' the company has been steadily expanding, regularly opening new stores each year. By 2012, Evans employs 1100 members of staff, and currently has over 50 stores in the UK, making it one of the biggest cycle retailers in the country. In addition to selling a wide range of popular brands, Evans has also produced product ranges under "Pinnacle" and also currently has an exclusive deal with the "Hoy" brand.