3T Orbis II C35 Pro Clincher Road Cycling Wheelset
This £299.99 3T Orbis II C35 Pro Wheels deal has expired. You can check to see if it's available again by clicking above.
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3T is a brand synonymous with lightweight road cycling components, such as stems, bars and seatposts. Founded in 1961, 3T (Tecnologia del Tubo Torino - or Turin Tube Technology) was initially named 3TTT, and is situated near Milano in a city called Bergamo, in Northern Italy. As the name suggests, initially their products were made with metal - steel to be precise - as the founder Mario Dedioniggi specialised in working with this material. By 1970, steel was replaced by the increasingly popular alloy, in order to save weight without sacrificing performance. 5 years later the famous Superleggera handlebar was born, weighing just 250g, which at the time was believed to be the lightest handlebar on the market. It was constructed from 7075 aluminium alloy, which was usually reserved for aerospace industries.
Over the years 3T has provided components for victorious Tour de France, Olympic, World Championships and successful World Hour Record attempts. In 1984 Moser pushed past the 50km barrier in his hour attempt using a 3T bar, eventually setting a new record of 51.151km. In recent years Ryder Hesjedal won the 2013 Giro d'Italia on a 3T equipped bike. In the MTB world, Nicolas Vouilloz won his 3rd Downhill World Championships whilst riding with a 3T bar. Nowadays 3T produce components in carbon fibre, as well as having cheaper lightweight alloy ranges for those on a budget. For more information on 3T's products, please visit their website, or view their history page. Alternatively you can find more information on the Italian company on their Wikipedia entry.
I originally found this deal at Wiggle, who are widely established as one of the biggest cycle retailers in the UK. The first incarnation of this giant was as a small bike shop based in Portsmouth, named Butler Cycles. A few years later this evolved into Bikes @ Butlers to highlight their intentions to move the business online with the .com boom and subsequent rise in online sales. At the end of May in 1999 Wiggle.co.uk was launched by Mitch Dall and Harvey Jones. A rapid growth resulted in a need to move premises, and so in 2002 it relocated to Jackson Close, Portsmouth. This strong growth continued, and Wiggle has relocated twice since, the first being to Lakeside 1000, and then leaving Pompey altogether for a huge warehouse located centrally in Wolverhampton. Similarly to CRC, Wiggle stock many own brands, such as dhb, Eastway, Lifeline and Verenti, as well as bike, components and clothing from all of the leading manufacturers. Despite it's origins as a bike shop, Wiggle continue to stock equipment and apparel for not just road cycling and mountain biking, with extensive product lines for other disciplines such as triathlon kit, children's and commuters products and also running clothing and accessories. Prompt in delivery, and offering efficient returns and competitive pricing, Wiggle remain a firm favourite amongst serious and recreational cyclists alike, not least because of the customary bags of Haribo they include free with orders to keep their customers sweet!